Content Strategy, SEO Copywriting, Social Media Consulting
I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search leader Google in the relevance stakes. The only decision I made based on the results delivered by Bing this morning was to run promptly back to the safe haven that is Google [...]
I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay in touch with your email list effectively you’ll only get so far [...]
Image by sarmoung via Flickr Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes your winning design, throws in their home-brew copy… [...]
Image by FindYourSearch via Flickr 1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for that matter) you should be writing for one [...]
Boost your website performance by fixing content problems My web content review has been specifically designed to help you improve the performance of your key web content quickly and affordably. Benefit: Identify areas where you can improve the … [Read More...]