Five things you should know about writing web content

5 April 2011 By 2 Comments

Image by FindYourSearch via Flickr 1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for that matter) you should be writing for one [...]

Filed Under: Content Marketing, Strategy, Web Content Tagged With: ,

Rise of the Digital Native

5 April 2011 By Leave a Comment

Image by Wayan Vota via Flickr   The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every facet of their lives. It’s 7am. Janet wakes up to the sound of her iPod, [...]

Filed Under: Marketing, Social Media, Strategy Tagged With: , , , ,

Creating a Digital Marketing Strategy

4 April 2011 By 2 Comments

Image via Wikipedia   I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing Strategy. Defining, implementing and refining a coherent digital strategy is one of the fundamental steps to successful online business. It’s [...]

Filed Under: Marketing, Strategy Tagged With: , ,

Follow Social Media’s rising star, but don’t get blinded by it

29 March 2011 By 1 Comment

  Image by CatDancing via Flickr   Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media is very much in the ascendency [...]

Filed Under: Internet, SEO, Social Media, Web Content Tagged With: , , ,

Blog Content and Web Content: spot the difference!

25 August 2010 By 1 Comment

Image via Wikipedia   Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your blog content should differ from the corporate web content on [...]

Filed Under: copywriting, Marketing, Web Content Tagged With: , ,
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