Graphic designers and pro copywriters–a perfect match

Image by sarmoung via Flickr Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes your winning design, throws in their home-brew copy… [...]

Blog Content and Web Content: spot the difference!

Image via Wikipedia   Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your blog content should differ from the corporate web content on [...]

Keywords can kick-start your online marketing

  Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of lifestyle, targeting the the right keywords is the key to unlocking [...]

The difference between great web content and search optimisation

  Image via Wikipedia   There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than really great web content. Great web content is about more than search traffic It’s crucial to remember that [...]

Good online copywriters worth their weight in gold

Image via CrunchBase Not my words… Search Engine Land’s . Here’s what Search Engine Land author Debra Mastaler had to say in number 7 of her “Seven Deadly Link Sins” list on the iconic Search Engine news and views site. 7.  You were too cheap to pay for a good copywriter. Good copywriters are worth [...]