I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay in touch with your email list effectively you’ll only get so far [...]
Noreply says “No” to consumer engagement
17 May 2010 By Leave a Comment
Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and engagement, brands continue with this bizarre practice. Essentially you’ve just put up [...]
