Content Strategy, SEO Copywriting, Social Media Consulting
I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search leader Google in the relevance stakes. The only decision I made based on the results delivered by Bing this morning was to run promptly back to the safe haven that is Google [...]
I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay in touch with your email list effectively you’ll only get so far [...]
Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of lifestyle, targeting the the right keywords is the key to unlocking [...]
Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and engagement, brands continue with this bizarre practice. Essentially you’ve just put up [...]
Boost your website performance by fixing content problems My web content review has been specifically designed to help you improve the performance of your key web content quickly and affordably. Benefit: Identify areas where you can improve the … [Read More...]