Follow Social Media’s rising star, but don’t get blinded by it

  Image by CatDancing via Flickr   Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media is very much in the ascendency [...]

What’s the point of foursquare… really?

Image via Wikipedia I’ve been hearing on the online grapevine for quite a while that location based social networks are “the new next big thing” in social media. Because I spend part of my professional existence writing about the emerging opportunities in online marketing (yes, there is another book coming… honest… any time now ), [...]

Noreply says “No” to consumer engagement

Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and engagement, brands continue with this bizarre practice. Essentially you’ve just put up [...]

Digital marketing tips from a web content writer

Five online marketing tips to help your business thrive online