Small Business Email Marketing

19 April 2011 By Leave a Comment

I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay in touch with your email list effectively you’ll only get so far [...]

Filed Under: e-mail, Internet tools, Marketing Tagged With: , ,

Graphic designers and pro copywriters–a perfect match

8 April 2011 By Leave a Comment

Image by sarmoung via Flickr Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes your winning design, throws in their home-brew copy… [...]

Filed Under: Content Marketing, copywriting, Marketing Tagged With: , ,

Rise of the Digital Native

5 April 2011 By Leave a Comment

Image by Wayan Vota via Flickr   The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every facet of their lives. It’s 7am. Janet wakes up to the sound of her iPod, [...]

Filed Under: Marketing, Social Media, Strategy Tagged With: , , , ,

Creating a Digital Marketing Strategy

4 April 2011 By 2 Comments

Image via Wikipedia   I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing Strategy. Defining, implementing and refining a coherent digital strategy is one of the fundamental steps to successful online business. It’s [...]

Filed Under: Marketing, Strategy Tagged With: , ,

Blog Content and Web Content: spot the difference!

25 August 2010 By 1 Comment

Image via Wikipedia   Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your blog content should differ from the corporate web content on [...]

Filed Under: copywriting, Marketing, Web Content Tagged With: , ,
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