Content Strategy, SEO Copywriting, Social Media Consulting
Image via Wikipedia Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your blog content should differ from the corporate web content on [...]
Old Spice got innovative with viral video and created quite a buzz across the social web… but apart from a bit of short-term entertainment and engagement how much value will it add to the brand?
If you’re a business using Twitter ALWAYS make sure you’re following someone before asking them to DM (Direct Message) you. I noticed this little exchange in my Twitter stream this morning: It reminded me of a few times when businesses I was interacting with on Twitter asked me to send them personal details by direct [...]
Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and engagement, brands continue with this bizarre practice. Essentially you’ve just put up [...]
Boost your website performance by fixing content problems My web content review has been specifically designed to help you improve the performance of your key web content quickly and affordably. Benefit: Identify areas where you can improve the … [Read More...]