Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance and authority in relation to their users’ search queries.
And guess what… Google trusts what other people are saying about you a lot more than it trusts what you’re telling it about yourself. That’s why links are so important.
This graphic of the “Link Building” popularity game illustrates things pretty well (thanks to Aaron Wall of SEOBook via Twitter for the link).
So links are more important than your own content in telling search engines how to rank your site, but I firmly believe that content is still king (well, I’m a web content writer… what else would I say?). Here’s why:
The key to generating sustainable, high quality incoming links is to create exceptional content… on your website, your blog, white papers, e-books, videos, widgets… whatever you decide to create. Delivering compelling, relevant and engaging content that people want to share and… you guessed it… link to… is the number one way of attracting those crucial inbound links.
So what are you waiting for… get out there and create great content… share it through social media, and the links will follow.
Need help with your web content creation… grab one of my Web Content Synergy packages!
Words – they’re crucial to the success of your website.
Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of lifestyle, targeting the the right keywords is the key to unlocking your website’s true potential.
Getting your keyword strategy right is the key to not only attracting plenty of targeted search traffic to your specially crafted landing pages, but also to ensuring that traffic is more likely to convert once it arrives.
Here’s a good introduction to keyword research from Aaron Wall over at SEO Book.
You’ll also find a great run-down of free and paid Keyword Research Tools on Aaron’s site.
Getting your keyword research right, and investing in creating well crafted content that targets specific keywords can pay real dividends for your online business.
Need some help with your keyword research and web content strategy? Grab yourself a “Web Content Synergy” package and let’s work on it together.
There’s nothing more important to the online success of your business than really great web content.
I’ll say that again: there’s nothing more important to the online success of your business than really great web content.
Great web content is about more than search traffic
It’s crucial to remember that there’s a key difference between Search Engine Optimisation and really effective web content. Search engine optimisation is, for the most part, focussed on driving traffic volume… i.e. getting the maximum number of unique visitors to your site for specific high-traffic keyword phrases.
But traffic volume is only part of the story. Focussing on traffic quality (or targeting the right traffic for your business), and then successfully converting that traffic into subscribers, firm prospects, regular readers or paying customers is the real key to your online success.
And that’s what really great web content is all about. Delivering real value, to real people, but doing it in a way that works for search engines too.
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