Image via Wikipedia Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the quality and relevance of search results. A significant part of Google’s [...]
Links… how to get them the right way
Filed Under: link building, SEO, Social Media, Web Content Tagged With: content writing, digital marketing, link building, Search Engine Optimisation, SEO
Rise of the Digital Native
Image by Wayan Vota via Flickr The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every facet of their lives. It’s 7am. Janet wakes up to the sound of her iPod, [...]
Filed Under: Marketing, Social Media, Strategy Tagged With: consumer2.0, digital marketing, digital native, onlien strategy, online consumer
Follow Social Media’s rising star, but don’t get blinded by it
Image by CatDancing via Flickr Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media is very much in the ascendency [...]
Filed Under: Internet, SEO, Social Media, Web Content Tagged With: online marketing, Search Engine Optimisation, SEO, social media
What’s the point of foursquare… really?
Image via Wikipedia I’ve been hearing on the online grapevine for quite a while that location based social networks are “the new next big thing” in social media. Because I spend part of my professional existence writing about the emerging opportunities in online marketing (yes, there is another book coming… honest… any time now ), [...]
Filed Under: Internet, Internet tools, Social Media Tagged With: check-in, foursquare, Ireland, location, West Cork
Old Spice: can new media really wash away that “old man” image?
Old Spice got innovative with viral video and created quite a buzz across the social web… but apart from a bit of short-term entertainment and engagement how much value will it add to the brand?
Filed Under: Marketing, Social Media Tagged With: brand, video, viral
