Links… how to get them the right way

12 April 2011 By Leave a Comment

Image via Wikipedia Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the quality and relevance of search results. A significant part of Google’s [...]

Filed Under: link building, SEO, Social Media, Web Content Tagged With: , , , ,

Five things you should know about writing web content

5 April 2011 By 2 Comments

Image by FindYourSearch via Flickr 1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for that matter) you should be writing for one [...]

Filed Under: Content Marketing, Strategy, Web Content Tagged With: ,

Follow Social Media’s rising star, but don’t get blinded by it

29 March 2011 By 1 Comment

  Image by CatDancing via Flickr   Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media is very much in the ascendency [...]

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Blog Content and Web Content: spot the difference!

25 August 2010 By 1 Comment

Image via Wikipedia   Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your blog content should differ from the corporate web content on [...]

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Link building – the most critical element of your SEO is like a game

13 July 2010 By 1 Comment

  Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance and authority in relation to their users’ search queries. And guess what… [...]

Filed Under: link building, SEO, Web Content Tagged With: , , , , ,
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