Creating a Digital Marketing Strategy

4 April 2011 By 2 Comments

Image via Wikipedia   I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing Strategy. Defining, implementing and refining a coherent digital strategy is one of the fundamental steps to successful online business. It’s [...]

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The difference between great web content and search optimisation

10 April 2010 By Leave a Comment

  Image via Wikipedia   There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than really great web content. Great web content is about more than search traffic It’s crucial to remember that [...]

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Google still trouncing Bing on relevance

17 May 2011 By Leave a Comment
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I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search leader Google in the relevance stakes. The only decision I made based on the results delivered by Bing this morning was to run promptly back to the safe haven that is Google [...]

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Small Business Email Marketing

19 April 2011 By Leave a Comment

I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay in touch with your email list effectively you’ll only get so far [...]

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Links… how to get them the right way

12 April 2011 By Leave a Comment

Image via Wikipedia Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the quality and relevance of search results. A significant part of Google’s [...]

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Graphic designers and pro copywriters–a perfect match

8 April 2011 By Leave a Comment

Image by sarmoung via Flickr Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes your winning design, throws in their home-brew copy… [...]

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Five things you should know about writing web content

5 April 2011 By 2 Comments

Image by FindYourSearch via Flickr 1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for that matter) you should be writing for one [...]

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Rise of the Digital Native

5 April 2011 By Leave a Comment

Image by Wayan Vota via Flickr   The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every facet of their lives. It’s 7am. Janet wakes up to the sound of her iPod, [...]

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Follow Social Media’s rising star, but don’t get blinded by it

29 March 2011 By 1 Comment

  Image by CatDancing via Flickr   Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media is very much in the ascendency [...]

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Blog Content and Web Content: spot the difference!

25 August 2010 By 1 Comment

Image via Wikipedia   Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your blog content should differ from the corporate web content on [...]

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What’s the point of foursquare… really?

6 August 2010 By 3 Comments

Image via Wikipedia I’ve been hearing on the online grapevine for quite a while that location based social networks are “the new next big thing” in social media. Because I spend part of my professional existence writing about the emerging opportunities in online marketing (yes, there is another book coming… honest… any time now ), [...]

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