Image via Wikipedia I’ve been hearing on the online grapevine for quite a while that location based social networks are “the new next big thing” in social media. Because I spend part of my professional existence writing about the emerging opportunities in online marketing (yes, there is another book coming… honest… any time now ), [...]
Old Spice: can new media really wash away that “old man” image?
22 July 2010 By 2 Comments
Old Spice got innovative with viral video and created quite a buzz across the social web… but apart from a bit of short-term entertainment and engagement how much value will it add to the brand?
Link building – the most critical element of your SEO is like a game
13 July 2010 By 1 Comment
Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance and authority in relation to their users’ search queries. And guess what… [...]
Twitter Tip: Follow before asking for DM
13 July 2010 By Leave a Comment
If you’re a business using Twitter ALWAYS make sure you’re following someone before asking them to DM (Direct Message) you. I noticed this little exchange in my Twitter stream this morning: It reminded me of a few times when businesses I was interacting with on Twitter asked me to send them personal details by direct [...]
Keywords can kick-start your online marketing
18 May 2010 By Leave a Comment
Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of lifestyle, targeting the the right keywords is the key to unlocking [...]
Noreply says “No” to consumer engagement
17 May 2010 By Leave a Comment
Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and engagement, brands continue with this bizarre practice. Essentially you’ve just put up [...]
Digital marketing tips from a web content writer
28 April 2010 By 2 Comments
The difference between great web content and search optimisation
10 April 2010 By Leave a Comment
Image via Wikipedia There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than really great web content. Great web content is about more than search traffic It’s crucial to remember that [...]
Good online copywriters worth their weight in gold
2 April 2010 By Leave a Comment
Image via CrunchBase Not my words… Search Engine Land’s . Here’s what Search Engine Land author Debra Mastaler had to say in number 7 of her “Seven Deadly Link Sins” list on the iconic Search Engine news and views site. 7. You were too cheap to pay for a good copywriter. Good copywriters are worth [...]
Who is your web content really for?
17 March 2010 By Leave a Comment
