Links… how to get them the right way

Image via Wikipedia Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the quality and relevance of search results. A significant part of Google’s [...]

Blog Content and Web Content: spot the difference!

Image via Wikipedia   Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your blog content should differ from the corporate web content on [...]