Google still trouncing Bing on relevance

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I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search leader Google in the relevance stakes. The only decision I made based on the results delivered by Bing this morning was to run promptly back to the safe haven that is Google [...]

Link building – the most critical element of your SEO is like a game

  Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance and authority in relation to their users’ search queries. And guess what… [...]