Killer Web Content | CJ Writing

Who is your web content really for?

Mar 172010

Image by Jacob Bøtter via Flickr

Your web content isn’t your web content.

You might be writing it, it may be hosted on your website, you might have complete control over every facet of its creation and publication. But it’s not yours… or at least it shouldn’t be if you want to get the most out of it.

Outstanding web content is ALWAYS created for your site visitors…

If you’re still creating content designed to satisfy YOU… your needs, your desires, to answer your questions… or worse, to tick the right boxes for the committee of executives that will sign off on the web project… you’re in trouble.

Really effective web content has to be tailored from the outset to cater for one group of people, and one group of people only: your site visitors.

Yes, as you come up with ideas for new content, and go about producing great web copy, you have to keep things like search engine optimisation (SEO) and your business goals for the page in mind… but ALWAYS with a view to delivering value for the visitors who land on that page.

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