Links… how to get them the right way

Image via Wikipedia Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the quality and relevance of search results. A significant part of Google’s [...]

Follow Social Media’s rising star, but don’t get blinded by it

  Image by CatDancing via Flickr   Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media is very much in the ascendency [...]

Link building – the most critical element of your SEO is like a game

  Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance and authority in relation to their users’ search queries. And guess what… [...]

The difference between great web content and search optimisation

  Image via Wikipedia   There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than really great web content. Great web content is about more than search traffic It’s crucial to remember that [...]

Put your web content first!

Your content is critical to your web success….