Another book written in partnership with Damian Ryan, “The Best Digital Marketing Campaigns in the World” presents a selection of high-profile digital marketing case studies from around the world. It is published by leading London and Philadelphia business book publisher Kogan Page, and has been translated into a number of languages around the world, including polish, Arabic and simplified Chinese!
From Pizza Hut’s ground breaking (at the time) “build a pizza” mobile app, to a guided ephemeral street-art gallery around the physical streets of Lisbon, Portugal, “The Best Digital Marketing Campaigns in the World” offered a snapshot of some of the most cutting edge applications of digital marketing.
The book included entries from some of the worlds most innovative brands and agencies, as well as a few examples of how digital channels could be harnessed for little or no cost to achieve astonishing reach and influence.
We presented each campaign in detail, exploring the problem they sought to solve, the creative strategies employed to solve it and the results achieved. But we also delved deeper: unearthing the lessons learned, and offering insight that could be applied by other organisations large and small.