It’s a skill I’ve been honing for decades, and one that really comes into its own in this era where everyone can be a publisher, and every business has to be.
Remarkable content: your catalyst to online success.
For years I’ve been a staunch advocate of compelling content, and the power it has to cut through the online chatter, attract customers and deliver real business value.
While content marketing is nothing new, it feels as if businesses are finally getting the concept. Suddenly everyone is talking about content. Hallelujah!
That’s great news for a writer like me who specialises in online content, but it’s even better news for your business, and the people that matter the most: your customers.
The evolution of search, social and content: a “perfect storm” for customer attraction
There was a time when people could find… or buy… online success without investing in great content. Search engines and banner ads where pretty much the only game in town, and exploiting SEO loopholes meant you could send lots of traffic to mediocre landing pages and generate enough sales / signups / ad impressions to make “online marketing” work.
Thankfully, those days are gone!
The search engines’ relentless quest for relevance, and the inexorable rise of social media and social sharing, means that today we can’t buy attention, we have to earn it — and the way to earn it is to thrill, delight, entertain, help and inform.
How do we do that? By crafting truly outstanding content that address specific customer needs and delivers real value, that’s how.
Helping you embrace the power of content
Over the years I’ve helped lots of businesses embrace the power of content, attract the right kind of customers, and have seen first hand the transformative effect not just on their business, but on their whole perspective of doing business.
Today content is more than just king — content is the heart and soul of your successful online business. Helping you tap in to content’s incredible potential… that’s what I do.
“Understanding Digital Marketing” and “The Best Digital Marketing Campaigns in the World”
I also write books :-).
— The Marketer
Much of the experience and knowledge I’ve accumulated over the years became part of the internationally acclaimed book “Understanding Digital Marketing – marketing strategies for engaging the digital generation”, (co-authored with Damian Ryan) published by Kogan Page in the UK, the US and India, translated into several languages and available worldwide.
I co-authored the first two editions before moving on to pursue other projects. The book is currently in its third edition.
My second book — “The Best Digital Marketing Campaigns in the World”, also published by Kogan Page — is packed full of global case studies showing how brands and businesses are harnessing the power of digital channels to connect and engage with customers around the world.
Writing fiction… that’s just for fun at the moment… but watch this space!