Content Marketing
What is Content Marketing? Content marketing is THE buzzword in digital marketing circles -- but a strategic approach to online content is much more than the "next big thing" in digital. The value of compelling content is perhaps the only constant: a consistent thread running through the ever-evolving tapestry of online marketing. Putting content at the core of your online marketing is the key to navigating the constantly shifting sands of the digital marketing landscape. Content … Find out more...
Web Copywriting
Are you looking for exceptional web content that makes your business stand out online for all the right reasons? Writing that kind of content is HARD! But here's some good news... if you're serious about getting outstanding web content for your online business then you're in the perfect place. Outstanding content will help you: Reach more customers: through better and more consistent search engine rankings Reach the right customers: by attracting targeted search traffic looking … Find out more...
Mentoring and Support
Get one-to-one help with your web business If you're looking for the personal touch -- tailored guidance and support to help you build your online business -- I offer a one-to-one monthly mentoring service that's designed to help you address the challenges of marketing your business online. Working together we'll identify opportunities to improve your web based business, and focus on addressing specific content marketing issues that will take your business to the next level. What you … Find out more....
Social Media for Business — interview with Imagens de Marca
An interview I did with Portuguese website Imagens de Marca on the role of Social Media in Business has just gone live on their website. It's in Portuguese, … [Read More...]
How to future-proof your SEO
Was your website hit by Google’s recent search engine algorithm updates? Did you see a negative impact on your rankings, your traffic and ultimately your … [Read More...]
Content for SEO–Infographic
Creating high quality, relevant content is the best way to get customers to trust your brand, get search engines to consistently deliver targeted traffic to … [Read More...]
Why we’re getting mobile marketing wrong
'Whatever the device you use for getting your information out, it should be the same information.' - Sir Tim Berners-Lee There really is no such thing as … [Read More...]
Understanding Digital 2nd Edition hits the shelves
Great surprise in yesterday’s post – my author copies of Understanding Digital Marketing, 2nd Edition arrived. I have to say I really like the new cover … [Read More...]
Google still trouncing Bing on relevance
I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search … [Read More...]
