I've lost count of the number of hours I've wasted trying to educate potential clients about the value of effective content. If you're a content strategist or content creator you know exactly what I mean. You walk in to a room of executive level … [Read More...] about Content doubters be damned!
I've done it, you've done it, I'm sure at some point we've all done it. You're in the market to buy something. Grabbing your laptop you start to explore the options. At first you look at established brands and high quality products or services … [Read More...] about What’s the real cost of cheap content?
Creating high quality, relevant content is the best way to get customers to trust your brand, get search engines to consistently deliver targeted traffic to your website encourage wider sharing through social media and ultimately drive more business … [Read More...] about Content for SEO–Infographic
'Whatever the device you use for getting your information out, it should be the same information.' - Sir Tim Berners-Lee There really is no such thing as mobile marketing... at least not in the way the majority of marketers seem to think about … [Read More...] about Why we’re getting mobile marketing wrong
Books & Publishing
Nature writing is a big part of what I do. As well as writing nature related articles for magazines and newspapers, and creating content for my Irish wildlife hub, Ireland's Wildlife, that also means harnessing my experience of content marketing to … [Read More...] about New wildlife book: The Irish Wildlife Collection: Volume One
I love eBooks, and read pretty much everything on my Kindle these days. But for some readers there's nothing better than holding a physical copy of a book in their hands... the weight, the smell of the paper, the feel of turning actual pages. So … [Read More...] about Empire… available as a paperback
The following excerpt is taken from Chapter 7: Troubled Waters of my fantasy novel Empire. Get your copy now on Amazon UK, Amazon US or search for Empire Bantara on your local Amazon store. Download a free sample of Empire here. Amber woke … [Read More...] about Troubled waters — an excerpt from Chapter 7 of Empire
Spring is traditionally a time for cleaning up and clearing out -- so what better time to give the manuscript of Empire a bit of a spring clean? I needed to re-read the book anyway (I did write the original more than 15 years ago now) so that it … [Read More...] about Empire: a new cover, revised text and a special price